Daxtra Engage for Great Clips
An Exclusive Set of Recruiting Solutions for Great Clips' Franchisees and Coops.
Daxtra Engage, previously PivotCX, is the leading All-In-One communications platform and service provider for cooperatives and franchisees to secure more qualified stylist candidates ready to take the next step in your hiring process, in the shortest time possible! We have been providing services to Great Clips and franchisees for over 7 years and are now a global company.
Daxtra Engage offers three distinct services to Great Clips cooperatives and franchisees that improve the recruiting of stylists faster and more efficiently using our recruiting communications platform and services. We’ve tailored these programs to the specific needs of Great Clips franchisees, and they have been time-tested over several years. Cooperatives or individual franchisees can combine any of these programs to improve their stylist recruiting efforts and improve salon revenues.
Cosmetology School Program – We build your lists of students. We directly engage them through bi-monthly text outreaches and live chatting as they near graduation and post-graduation. This program is perfect for cooperatives or large franchisees visiting schools who don’t have a standard way of collecting contact info and engaging with students. There is a minimum one-year commitment. Speak with Scott Foy or Gary Polk with the Chicago coop to better understand how they build their candidate pipelines and school relationships! Visit here to learn more.
Pricing: $6-8k per year depending on program size. See full info here on this program
List Outreach Texting Campaigns— Two years ago, Great Clips corporate contracted with PivotCX, to connect with their talent community of several hundred thousand members. In 12 months, we texted and live chatted with this community. We delivered over 5,500 actively engaged stylist candidates at less than 30% of the cost of an Indeed candidate. This engagement model works and has a great ROI! Generic messaging was used. Your messaging can be aggressive and targeted, improving performance. Take your lists of stylist candidates, including lists available from corporate, and let us send them text messages to convert them into a live candidate. We will chat with them and find out where they want to work and instantly connect these candidates to franchise owners. We can even schedule interviews! This program is great for cooperatives and larger franchisees with lists of at least 1,000 contacts. Ask Greg Thomas with LSGF about his recent success building a stylist pipeline in Louisville. Learn more here about this program.
Pricing: $0.99 per contact imported. List of 2000 contacts will cost See full info here on this program
Assistance with job board advertising—We help cooperatives and franchisees post jobs on dozens of job boards to increase their stylist pipeline. We will quickly engage candidates with live chatting on your behalf. We sell them on your opportunity and screen them before connecting them with you. You only spend time with the right candidates! This is a great productivity enhancement for cooperatives and franchisees who spend $1,000+/month on job board advertising.
Pricing: contact us for full details.
Want to learn more?
We’ll put you on the fast track to building your student pipeline
Frequently Asked Questions
I'm a small franchisee, is this right for me?
This program is geared towards larger franchisees and coops with at least 1,000 or more contacts. We can run smaller campaigns for individual franchisees, but find this student engagement program works best when you can pool together contact lists and commit to at least a year.
What sort of content is in these messages?
We work with each group to develop the content of the messages. Corporate can assist with content and message reviews as well. Currently, it is a blend of stylist content (e.g. watch a video, share a tips and tricks page) and specific calls to action to learn more about mentorship, internship, salon visits and career opportunities. The end goal of the annual program is to create Great Clips as the employer of choice, build positive relationships with the school and most importantly relatioships with local salon managers.
How often are messages sent?
We plan to send out messages two times a month at least to your talent community of students. If you are using our landing pages, then we send out a welcome text message immediately upon signup. We also are adding a nice Holiday message on behalf of Great Clips to all participants.
I have my own talent community list; can I use that?
Yes, if you are already collecting your own lists, we can help you with landing pages or list imports.