Applying Conversational Principles to Recruiting

Overview

In this episode of ProjectHR, host Jennifer Orechwa interviews Mike about how applying Conversational Marketing principles in recruiting is a proactive way of engaging with customers. Online interactions engage customers via a two-way conversation to better address their needs and offer positive solutions. With this kind of marketing, you’re on-hand to help, precisely when the customer needs you. Mike Seidle, CTO and Co-Founder of PivotCX (formerly known as WorkHere), shares with us how conversational recruiting tools can help make the recruitment processes more engaging, and can produce better results than a traditional qualification process.

On this episode, we dive in and learn:

The challenges of recruitment
Why texting is such a vital tool
How Mike and his team apply conversational principles in recruiting
How this kind of engagement can improve the candidate experience and drive efficiency
How Conversational Recruitment can reduce time-to-hire from months to weeks to days!