In this episode of ProjectHR, host Jennifer Orechwa interviews Mike about how applying Conversational Marketing principles in recruiting is a proactive way of engaging with customers. Online interactions engage customers via a two-way conversation to better address their needs and offer positive solutions. With this kind of marketing, you’re on-hand to help, precisely when the customer needs you. Mike Seidle, CTO and Co-Founder of PivotCX (formerly known as WorkHere), shares with us how conversational recruiting tools can help make the recruitment processes more engaging, and can produce better results than a traditional qualification process.

On this episode, we dive in and learn:

  • The challenges of recruitment
  • Why texting is such a vital tool
  • How Mike and his team apply conversational principles in recruiting
  • How this kind of engagement can improve the candidate experience and drive efficiency
  • How Conversational Recruitment can reduce time-to-hire from months to weeks to days!

Links in this episode:

LinkedIn: @IndyMike (Mike Seidle) 

LinkedIn: Jennifer Orechwa

Featured Image background by Dominika Roseclay

Mike Seidle
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