Recruiter Chronicles March, 2024

Recruiter Chronicles March, 2024

by | Mar 9, 2024 | Blog, Newsletter

It’s been a busy start to the year here at PivotCX. We’re hearing from our Customers and Prospects that hiring is also starting to heat back up. We know Recruiting is challenging and that Teams need solutions that enable them to stay ahead of their talent competition. This is why we’re passionate about providing you with the most innovative, easy-to-use recruiting technology on the planet.

In this month’s issue of The Recruiter Chronicles, we share with you some of the latest feature updates for PivotCX, a blog post on our Multi-touch, drip campaign feature, and the latest Pivot2First Podcast Recordings to catch you up to date on the latest trends in recruiting.

New Product Updates and Fixes

Here’s an overview of some of the latest prominent changes and fixes.

We’ve added several new features recently to help recruiters streamline their work. Here’s a quick overview of the more prominent changes. Read the full release notes online for more detailed explanations and links to relevant help articles.

1. Mass Read – select multiple open conversations and mark them as ‘read from the grid view rather than clicking into each conversation.

2. Mass Status Change – change apply statuses for multiple contacts at once from the Applies grid view rather than having to click into individual conversations.

3. Hide and Show Events in Chat View – hide actions from the chat screen so you can view the whole conversation uninterrupted.

The Power of Multi-Touch Drip Campaigns for Candidate Nurturing

Recruiters are always challenged to attract, engage and retain candidates. In our latest blog post we explore the most important reasons why recruiters should take advantage of multi-touch drip campaigns so they don’t have to rely solely with candidates from job boards to fill their openings: 

Read on here

Pivot2First Episode 30: Denise Chaffin on Humans and AI in Recruiting

Mike Seidle, David Bernstein and Denise Chaffin, President of Top Source Talent, discuss the evolution of the recruiting industry and the rise of Recruitment as a Service (RAS).  The conversation also delves into the impact of AI on recruiting, including the use of AI in recruiting tools and the challenges of bias and compliance.

Watch the full recording here

Partner Spotlight: WageScape

WageScape offers the only source of next-generation compensation intelligence. WageScape is designed to provide the insights needed in today’s fast-moving, hyper-competitive recruiting environment. Wagescape shows you what’s happening with pay for any job in any location – right now! 

PivotCX and WageScape have joined forces to create a powerful solution that provides you with the insights companies need to attract and retain talent. Imagine if your recruiters were empowered with real-time insights regarding the prevailing pay rates for every job in every market they are recruiting. In a world where the trend is moving towards greater Pay Transparency, it is imperative that Recruiting Teams have their finger on the pulse of what their talent competition is paying. It is no longer sufficient to rely on Salary Survey data that is at least 6 to 12 months old. 

 All readers of the PivotCX “Recruiter Chronicles” are entitled to an exclusive offer. Click here to indicate your interest in learning more about the PivotCX – WageScape offering, and you will be able to access the power of WageScape for a free seven-day trial.

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The Power of Multi-Touch Drip Campaigns for Candidate Nurturing

The Power of Multi-Touch Drip Campaigns for Candidate Nurturing

by | Mar 5, 2024 | Blog, Product

      In the fast-paced world of recruiting, where top talent is in high demand and competition for that talent is fierce, recruiters are continually challenged to develop innovative strategies to engage and attract qualified candidates. Recruiting Teams also understand that they can not rely solely on filling their openings with candidate flow from job postings and job boards.

      Therefore, a strong sourcing strategy must incorporate active candidate responses from job ads, mining passive candidates from their Talent Community, or identifying interesting candidates from external sources. Sourcing passive candidates requires a different engagement tactic – specifically, a focus on nurturing those candidates to convert them into applicants. This blog post will explore the power of multi-touch nurturing drip campaigns and address the common barriers preventing widespread adoption. Last, we’ll identify how PivotCX is the perfect solution to execute both an Active and Passive Candidate Sourcing strategy.      

       The Benefits of Multi-Touch Drip Campaigns for Candidate Nurturing

 

1. Personalized Engagement: In today’s digital age, candidates have become acclimated to the methodologies utilized in their day-to-day consumer lives. As a result, they’ve come to expect the same level of personalized communication tailored to their needs and interests.Multi-touch drip campaigns allow recruiters to deliver targeted messages at various stages of the candidate journey, fostering a deeper connection and engagement. By segmenting candidates based on skills, experience, and career goals, recruiters can craft highly relevant content that resonates with each individual, ultimately increasing the likelihood of conversion.

2. Continuous Engagement: Building and maintaining relationships with candidates is crucial to successful recruiting. However, staying top-of-mind with candidates over an extended period can be challenging, especially when managing a large talent pool. Multi-touch drip campaigns automate the process of nurturing candidates by delivering a series of scheduled messages or content pieces over time. This consistent and systematic approach ensures that candidates remain aware of your Employer Brand and specific openings, even if they are not actively applying for roles at the moment.

3. Improved Conversion Rates: The ultimate goal of any recruitment campaign is to convert qualified candidates into applicants who will become your hires. Multi-touch drip campaigns play a pivotal role in guiding candidates through the recruitment funnel and nudging them towards taking action, whether it’s applying for a job, attending an event, or scheduling an interview. By providing relevant information, addressing concerns, and showcasing the company culture, recruiters can effectively nurture candidates and increase the likelihood of conversion, ultimately driving better hiring outcomes.

     Barriers to Adoption and How to Overcome Them

      Despite the clear benefits, many recruiting teams find it challenging to adopt multi-touch drip campaigns for candidate nurturing. Here are several reasons why:

1. Lack of Time: Recruiters often find themselves overwhelmed with various tasks throughout the day, which can hinder their ability to focus on candidate nurturing campaigns. Too many requisitions to support, too many systems they need to use in their process,, and too many candidates to identify, engage, and keep track of the responses are just a few examples of these tasks.

2. Lack of Awareness: Many recruiters are unaware of multi-touch drip campaigns’ capabilities and potential impact. Even if they are aware of the concept, many are unaware of how to build and utilize automation technology to enable them to execute on these types of campaigns.

3. Resource Constraints: Implementing and managing multi-touch drip campaigns requires time, expertise, and resources, which recruiting teams often lack. Additionally, smaller organizations or those with limited budgets may perceive this approach as too costly or complex to implement effectively.

4. Technology Integration Challenges: Integrating multi-touch drip campaign functionality with existing recruitment systems and processes can be challenging, especially for organizations using disparate or outdated technology platforms and engagement tools..

5. Change is hard: Implementing any new technology or strategy goes through an initial awkward period where people are trying to adopt “the new way. Recruiters who are comfortable with traditional methods and/or are skeptical of the effectiveness of automated nurturing will initially find executing both an active and passive approach challenging until they get into their “new groove.”  

      Providing the Path Foward

      Despite these barriers, the benefits of multi-touch drip campaigns for candidate nurturing far outweigh the challenges. The famous proverb, “Dig your well before you’re thirsty,” reminds us of the importance of being proactive by putting plans in place today for the needs you will have tomorrow.

      PivotCX is the premier solution specifically designed to address the challenges and barriers that inhibit recruiters from taking advantage of this powerful technique. Recruiters do not have the time to take on another task or the bandwidth to learn and use and yet another disconnected tool in their process. On the front end of the process, PivotCX provides an intuitive, unified interface to engage with both passive and active candidates, blended with modern, real-time communication channels. On the back end of the process, PivotCX delivers the automation needed to keep recruiters focused on engaging candidates combined with the necessary integration that ties together job boards and talent pools and synchronizes communication and statuses with CRMs and ATSs.

      PivotCX understands that change is hard and that recruiters are already swamped with tasks that make engaging and communicating with candidates and applicants challenging. This is why we set out to simplify the ability of recruiters to be proactive through nurturing their relationships with passive candidates while simultaneously being able to quickly engage and communicate with their active, inbound candidates responding to their job advertisements.

      PivotCX believes that recruiters should not have to view sourcing as an either/or scenario – i.e., either sourcing active candidates from the job boards or passive candidates from talent pools.  For the first time, recruiters can do both – from a single, unified interface.  Click here to learn more about how your Recruiting Team can double its productivity and dramatically reduce its hiring time.

 

 

PivotCX Campaigns

PivotCX Campaigns

by | Dec 10, 2021 | Blog, New Product Feature, recruiting

At PivotCX, we are constantly striving to provide valuable product features. Our new PivotCX Campaigns feature offers our clients the ability to reach candidates with timely text messages. 

PivotCX Campaigns can vary from a single message blast to a series of timed messages to engage candidates when ready to speak with our candidate advocates or directly with a recruiter from your company. 

With a tight job market, it is imperative to learn how to reach job seekers quickly. However, speed of contact is not enough. To differentiate you from the many other employment options applicants have right now, PivotCX offers the best of both worlds: speed and human-to-human connection in recruiting. 

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How to Reach Job Seekers with 3 Recruiting Strategies

How to Reach Job Seekers with 3 Recruiting Strategies

by | Dec 10, 2021 | Blog, New Product Feature, recruiting

 Do you want to know what is more challenging than finding job seekers these days? Learning how to reach job seekers. It can be a game of cat-and-mouse to have meaningful conversations with them and keep them engaged long enough to know whether they have the qualifications needed to make a great hire!

More than ever, it is essential to reach candidates as soon as possible and to be prepared when they are ready to convert. On the other hand, some candidates need several impressions before they engage with your content.

We’ll cover three strategies to stay connected to your job candidates with ease. We happen to like using the new  PivotCX Campaigns feature, but the strategies apply to recruiting in general.

 

1. Inform Past Applicants of a New Job Opening or a Re-opening

In the current employment market, candidates are getting more expensive, and job boards are raising their prices. With fresh, new traffic becoming harder to get, getting creative with how to reach job seekers can be a bloodline. 

One often-forgotten source of candidates is your past applicant pool. Some of the benefits of reaching these job seekers are that they are already familiar with your company and you don’t have to pay extra to get their contact information.

It’s likely that you already have a gauge on the people you would like to contact from your past applicant pool. Perhaps, there were two or three excellent candidates, but you could only hire one. The perfect time to get a hold of them is when a new, similar role opens. Additionally, there’s only one way to know whether these applicants are still in the market for a new job or might now be ready to make a move. 

Employers can use PivotCX Campaigns to tap into their forgotten candidate pool of past applicants and get more bang for their buck by remarketing to past candidates.

2. Organize and Tap into your Talent Community

Knowing who is in your talent community or past applicant list helps you understand and discover what works best to attract their attention to your job posts and keep them engaged for as long as possible.

You can run A/B tests by segmenting your candidates, such as dividing half your list and changing messages or altering the delivery cadence. This allows you to gain insights into how you reach out to job applicants; for example, you can find the length and type of message that works best for your candidates.

You can also be more granular in your approach to diverse candidates depending on their location, the position they applied for, how long ago they applied to the job, medium, source, etc.

Whether from an ATC, CRM, or even from a spreadsheet, PivotCX Campaigns allows you to attach a series of messages to any candidate list to make reaching out to applicants easier. 

 

3. Remind Candidates about their Recent Job Application

 Life gets busy, especially when trying to find a new job. Candidates want to optimize their chances to make it past the pile of resumes on any recruiter’s desk by applying to as many jobs as they can.

The downside is that they’ve lost track of which employers they applied to or the job details after a couple of days. Thus, it is essential to be fast and persistent when reaching out to job applicants. 

This is why PivotCX Campaigns aim to nudge job applicants who might have fallen off the application track. With time delays between automated messages that can be customized down to the minute, it’s easy to set the right cadence to reach candidates when they are more likely to respond to your message. 

Keep it human by reaching out to job seekers. Letting them know that you’ve seen their application and are interested can give you a leg up over employers that never bother to reach out to applicants or take three months to even get in touch with them.

 Figuring out how to reach candidates takes time, but these strategies can help you leverage what you already know about job seekers and make it easier to find the perfect fit for your job opening.