Simplify Your Texting Experience with Our Re-usable Templates Feature

Simplify Your Texting Experience with Our Re-usable Templates Feature

Everyone understands that the traditional Recruiting process is highly inefficient. At PivotCX, we’re fanatical about delivering solution that addresses the inefficiencies, and by doing so, we are able to transform the recruiting experience for everyone involved.. We think deeply about how to design every step to simplify the process, increase velocity, and drive productivity. Each month, we’ll showcase a core feature that exemplifies this mindset and philosophy. This month, we’re excited to showcase the Re-usable Template feature. This game-changing feature is designed to streamline the messaging experience and plays a critical role in driving efficiency. Here are the top three value propositions this feature enables:


  • Effortless Efficiency: With Re-usable Templates, you can say goodbye to repetitive typing. Re-usable Templates enable you to create and store frequently used phrases, responses, or information you find yourself sending often. Whether it’s a quick greeting, the answer to a common question, or a regular set of screening questions asked, the Re-usable Template feature allows you to easily insert these into the conversation with a simple click. Re-usable Templates enable you to boost your productivity by focusing on the conversation with the candidate versus spending time typing out messages.

  • Consistent Messaging: Maintain your brand consistency and professionalism in every interaction. Re-usable Templates ensure that your messaging is uniform across all of your conversations. Re-usable Templates enable you to craft responses, announcements, and screening questions that can then be utilized by all members of the Recruiting Team. Now you can be confident that every candidate receives the same clear, and polished messaging.

  • Personalization Made Easy: While efficiency and speed are key, the importance of personalization cannot be underestimated. PivotCX believes that Recruiting Teams should not have to sacrifice personalization in the pursuit of efficiency and speed. Just some of the placeholders available are name, location, calendar link, and job title. Re-usable Templates enable customers to effortlessly tailor their messaging – striking the right balance between efficiency, speed, and the personal touch.

Re-usable Templates are just one example of the features available that demonstrate our commitment to transforming the recruiting experience. Existing customers not yet taking advantage of this feature can watch this video or reach out to their PivotCX Representative to get assistance with setting this up.  Not yet a customer? – Schedule time with us to learn more. PivotCX enables you to address 100% of the hurdles that interfere with your ability to engage with 100% of your candidates.

Eat Your TOFU ( Top of Funnel)

Eat Your TOFU ( Top of Funnel)

We get to look at a lot of recruiting pipelines. There’s a pretty consistent pattern:

There’s not a lot of engagement at the top of the funnel. When there is, it’s usually a chatbot that is putting candidates on hold for a few weeks until recruiters have time to work on the req.

Early pipeline engagement doesn’t happen on a schedule, and if we really want to make hires, it requires almost instant attention. Applicants just aren’t going to wait for recruiters who are stacked up with interviews, hiring manager calls, onboarding, and team meetings to call next week. In fact, this alone is a great reason to look at the SDR model:

What if someone was able to get to talent within a few minutes?

What if that person kept driving the pipeline for the recruiters? How many qualified candidates would get away?

Well, we’ve been doing this for two years. Pivot Live is a team of live humans that hook up to your inbound and outbound recruiting funnel and engage quickly. Every time. (Our human conversational recruiting specialists engage in an average of 5 minutes and four seconds after candidates apply or respond to the outreach).

The results? Well, Gartner’s SDR study wasn’t far off:

We generally increase the number of candidates who make it to an interview by 65%.

We reduce the advertising cost per candidate by an average of 50%.

Recruiting Takes a Lesson from Wartime Logistics

Recruiting Takes a Lesson from Wartime Logistics

One of the most often misunderstood aspects of fighting wars is the importance of logistics. You can’t fight for long without food, fuel, ammunition, and replacement troops. 

In warfighting, logistics are pretty much everything. General Dwight D. Eisenhower put it best, “You will not find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics.”

We save the accolades for brilliant tactics and strategy. Tactics and strategies, however, were assured success by boring, old logistics. In WW2, for example, only 3 in 10 US soldiers actually served in a combat role. The rest were truck drivers, deckhands, mechanics, radio operators, and a myriad of other support roles which might have never seen the front line. And yet their contribution decisively won the war.

Ok, so why does this matter in the talent acquisition world?

No CEO ever got accolades for incredible recruiting. Their bonuses are based on their profits which they can quickly pad to look better by cutting costs and laying people off. They have little incentive to improve recruiting processes or repurpose existing personnel rather than lay them off. Such measures might stave off shareholder pressure, but it won’t build a long-term successful business.

In business, we hand out accolades for brilliant marketing, winning sales, and shiny products. We don’t hand out the accolades for hiring the people that make all of the success happen. And yet every winning company recruits well. They know when to recruit and when not to, how to recruit, and how to keep and train up the people they have.

Now that we are in the talent shortage that all the academics predicted would happen (even without COVID), maybe it’s time to re-evaluate how to succeed. Maybe it’s time for CEOs and COOs to start looking at Talent Acquisition, Recruiting, or whatever you call hiring people as the best way to create winning business strategies. Success comes with consistency, and you won’t achieve that without a strong backbone to support the people in your company.


Pivot2First: Indeed Advertising with Dominic Antonio

Pivot2First: Indeed Advertising with Dominic Antonio


There is much low-hanging fruit in the world of recruitment advertising that every recruiter can adopt to improve their hiring practices. 

Is there a difference between a job description and a job ad?

Job descriptions are not job ads and job ads are not job descriptions. Descriptions are straightforward. They show the functions of the job, requirements and what the “perfect” candidate looks like. However, it doesn’t do anything to attract candidates. On the other hand, a job ad sells candidates. In a way, you have to have a marketing mentality in recruiting. In this hyper-competitive, candidate-market, job ads are more important than ever. If your ad fails to sell the candidate on the opportunity, get them to click it and apply, it doesn’t matter where you place the ad or how much money you spend, you’ll lose the vast majority of great candidates

Job ads have 2 audiences: The job seeker (we’re trying to get them to click on the job post and apply) and the job board search engine (we want the search engine to index the ad and show it to as many job applicants as possible).

 Indeed Spend 

How do I know how much I should spend on Indeed?

Start from the end; keep the goal in mind. Too many recruiters think they have a gut feeling about what a budget should be. Take a look at your recruiting funnel and analyze it, from hire to applies.

Hires needed → Qualified Candidates to Interview → Applies → Cost per Apply

How many hires do you want to make? Think about how many people you need to interview to make those hires. How many people should apply to get the number of qualified candidates you need to interview? Finally, Indeed doesn’t sell you applies, they sell you clicks. How many clicks do you need to get a certain number of people to apply?

How do you find out what you are spending on indeed today?

Get in touch with Indeed, whoever is your account manager, and see who is spending what across all your accounts. Go over the past 3-6 months: see how much you’ve spent and how many candidates you’ve received.

How do I get control of managers posting jobs without going through the company account?

The problem with posting jobs on your own, is the lack of accountability for budgets and candidates. We’ve seen clients where different locations use separate credit cards and accounts. It’s easy to lose track of how many candidates they’re receiving and the amount of money they’re spending.

Having a recruiting agency working with Indeed on behalf of clients allows the client to gain an inside scoop on what the going bid price is, what the competitive bids are, make accurate spending budget calculations instead of going by what is comfortable, which is usually either way too low or too high. This insight allows clients to be realistic about the real cost of advertising on a job board.

What do people not understand about Indeed?

CPA vs CPC. PCA or cost per apply, and CPC, cost per click. Indeed only lets you bid on clicks but the actual apply number shows how effective your job ads are. Ads are bid on a CPC basis, but the CPA is what you, as a recruiter, should worry about because it will tell you how effective your budget is.

Sponsored ads – show higher on the feed. More budget allows for higher bids. If you’re bidding above $200-$300 then you simply don’t have a job market.


Indeed Myths


Organic ads… where do they work?

Organic is free traffic, so always make sure you have organic going.

Don’t duplicate jobs or you will lose organic traffic; there can only be one source of truth on Indeed, but they will always take your money for sponsored ads.

Refreshing jobs… myth or not?

Don’t do that if you’re sponsoring positions. It takes time for jobs to find their CPC bid and budgets to work themselves out. If you refresh jobs, you’re losing data that the job has been working to build up. Leave sponsored jobs alone but refresh organic jobs about once a month. If you refresh too often, Indeed’s quality team will flag those jobs and they might not get as much traffic.

Job Salaries

“If I don’t put a salary on a job, the candidate won’t have expectations and it’ll be easier on recruiting.”

The truth is that Indeed has an incentive to put a salary because it increases the click-through rate. If you don’t provide a salary, they’ll provide an estimate since job posts with salaries get 22-28% more clicks.

There’ll always be employers that pay more and those that pay less than the competition, you can always use a pay range even though it might be skewed to one end or the other.


Reverse-Searching Jobs

Every instance you look at your own positions, Indeed believes you’re job seekers thinking about applying for the job. Since you’re constantly visiting the job post but not applying to it, Indeed may assume it’s a bad job and work to not show it as often in the future.

Pro-Tip: If you want to look at the jobs for a company, instead of using the normal search bar, go to Company Reviews at the top, look for your company, and go to your company page. There you can take a look at a full list of your job openings and see which ones are getting organic visibility.

You can also look for jobs in an incognito tab and type what the candidate traffic is like in a certain city or what job titles competitors are using.

Indeed (Native) Apply vs ATS Career Apply

Native apply will get a candidate into your funnel fastest. Job seekers don’t have to create separate accounts for each company they want to apply to, as they would if they applied from a company’s career website.

You, as the employer, have every incentive to use Indeed Native Apply because you’ll get more people. You can expect to get about 23% more candidates if you use native apply.

Another consideration is that 70-72% of applications are completed on mobile phones. Most ATS career sites are not known for being mobile-friendly and that can discourage a lot of people from completing an application. A better tactic is to use Native Apply to get them in the door, screen them and then invite them to complete the ATS application.

Job Post Content, What really matters in my job posts?

  • Keywords always help. If you’re with an agency, ask for a market report for your jobs and that will include a keyword report with the most search terms.
  • One trick is to add job titles from jobs that people could transition from easily into the job body.
  • Change up your job titles to use what other competitors are using. For example, we changed one job from “Electrical Instrument Assembler” to “Electrical Manufacturing Technician.”
  • Keep descriptions short and make sure the first paragraph is clear. A Job Description is NOT a job ad.
  • Salaries in the ad… do it or not? YES

Time to Hire

The company’s timing to make a hire is not the same as a candidate’s timing.

Whereas a candidate might be looking to get a job within a week or a month, according to a new Talroo report, the average time to fill an entry level position is around 44 days. Candidates, however, are not waiting 44 days to get hired.

The job market will continue to be hyper-competitive and 44 days to hire is not sustainable. While the average cost per hire is $670, that doesn’t seem to account for the opportunity cost of being short-staffed and missing orders, job advertising, or staff-hours spent interviewing. On the other hand, 90% of candidates take the first job they are offered. How do you win in recruiting? You learn to go fast, reduce friction and streamline the hiring funnel so you can pick first.


Learn More

Dominic Antonio

Dominic is PivotCX’s Recruiting Marketing Manager. He has been a core part of the team for 6 years.
He’s skilled in digital ad buys, technical recruiting, content marketing, email marketing, website management, CRM management, social media, ad copy writing.

Favorite Books:

  • Business book: Stephen Covey’s 7 Habits of Highly Effective People
  • Fiction book: John Steinbeck’s East of Eden

Favorite Movie: Lord of the Rings Trilogy

Anything else you’d like to share with the audience?  Good recruiting is relational, not transactional; it’s a conversation.


Mike and PivotCX:

Mike’s LinkedIn: 

Pivot2First Podcast: